This year's Association of the British Pharmaceutical Industry conference and dinner for 2010 will take place on Tuesday 27 April, at The Brewery, London, EC1Y.

Conference overview:
With the help of some noteworthy NHS and Industry speakers and a number of panel discussions, the conference will seek to explore ways our industry can further collaborate with the NHS and support them in delivering greater improvements in healthcare for patients. The theme of the conference is "working together to make a difference."  The event will follow both the ABPI Value, innovation, trust and access themes and identify how the industry can support and work alongside the NHS QIPP agenda.

We will work through how industry and NHS can support each other on collaboration through development of new medicines, improving the assessment stage, maximizing the opportunity for access for patients to medicines and finally on ensuring there is good uptake of these medicines by clinicians in the UK.

Who and why you should attend:
This conference will provide specific information for those looking to work in the joint working arena in drug development, assessment, access or maximising uptake. Those who should attend from industry could be from:
· Sales leadership
· Marketing
· Market access
· Medical Partnership
· Government affairs and policy
· Clinical research
· Board level

You will find this year's agenda both interactive and dynamic as well as a great networking opportunity. The conference will be followed by our annual dinner, also at The Brewery from 6.30pm - 10.30pm.

This event is a must for all senior professionals in our industry, as well as our NHS partners.